Strategic Consultancy

Medical communications agencies will often tell you that they offer strategic consultancy, but how many times have you actually seen them do that? And when they do, is their consultancy not often restricted simply to medical communications without knowledge or experience of strategic planning or product development? How often have you seen the senior staff with the strategic insight melt away after the pitch is won? Well, Prime Medica offers more than that – Prime Medica delivers strategic consultancy that is recognised and valued. Prime Medica, through its staff of experienced pharmaceutical marketers, MDs, medical consultants, statisticians and seasoned medical communicators, has an inherent and proactively-maintained capability to understand your product, its data and the market, and assist you and your brand team to identify and roll out optimal positioning and messaging. This approach is applied to everything we do for our clients.

Specifically, this capability has been provided though a range of activities including:

• Customised communication plans
• Brand footprinting
• Integration of affiliate plans
• Integration of US and global plans
• Positioning and messaging workshops
• Global communication planning
• Investigator development
• Commercially-focused statistical analysis of clinical trial databases

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